Jan 8, 2023
What is a fractional CMO?
Let's start with what a Chief Marketing Officer (CMO) is. It is a top executive responsible for overseeing the marketing strategy and tactics of an organization. The CMO works to ensure that the company's brand and marketing efforts are aligned with its overall business goals and effectively reaching target audiences.
A fractional CMO (Chief Marketing Officer) works with a company on a part-time or project basis, rather than being a full-time employee. Fractional CMOs are often used by smaller companies or startups that do not have the resources or need for a full-time CMO.
Why hire a fractional CMO?
A business might hire a fractional CMO for several reasons, including:
Expertise: A fractional CMO brings a high level of marketing expertise and experience to the company, without the need to pay a full-time salary and benefits.
Access to specialized knowledge: Fractional CMOs often have specialized knowledge in specific areas of marketing, such as digital marketing, brand management, or customer acquisition, which can be valuable for companies seeking to improve in those areas.
Lack of internal resources: A company may not have the internal marketing resources to handle all of its marketing needs, and a fractional CMO can fill that gap.
Flexibility: A fractional CMO can be hired on an as-needed basis, which allows the company to adapt to changes in marketing needs or business objectives.
Cost savings: Hiring a fractional CMO is typically more cost-effective than hiring a full-time CMO, especially for smaller companies or startups with limited budgets.
How is a fractional CMO different from a marketing consultant?
A fractional CMO is different from a marketing consultant in several ways:
Scope of work: A fractional CMO typically works with a company on a regular, ongoing basis, whereas a marketing consultant may be brought in for a specific project or need.
Level of involvement: A fractional CMO is typically more involved in the day-to-day operations and decision-making of a company's marketing efforts, while a marketing consultant may provide recommendations and advice but not execute them.
Level of responsibility: A fractional CMO is often responsible for the overall success of a company's marketing efforts and is accountable for delivering results, whereas a marketing consultant may have limited responsibility for implementing their recommendations.
Reporting structure: A fractional CMO is usually a part of the company's management team and reports to the CEO or other senior executive, while a marketing consultant typically reports to the client or project manager.
In general, a fractional CMO provides a more comprehensive and integrated approach to marketing, while a marketing consultant provides specific expertise on a project or need basis.
What can a fractional CMO do for your brand?