Work

About

Contact

Work

About

Contact

Work

About

Contact

Purdue University

Purdue University

Purdue University

UX

Web Design

Strategy

Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.

I currently work with them as a freelance UX Lead and designer.


Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.

I currently work with them as a freelance UX Lead and designer.

Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.

I currently work with them as a freelance UX Lead and designer.

Content Hub

Content Hub

MarComm Website

MarComm

MarComm

The Persistent Pursuit

Also known as the "content hub", this microsite is the #1 place for Boilermaker stories. It features podcasts, videos & articles spanning several topics.

Also known as the "content hub", this microsite is the #1 place for Boilermaker stories. It features podcasts, videos & articles spanning several topics.

Problems to solve:

  • Unclear how to navigate the site or find specific topics or media types


  • The story cards lacked consistency & context


  • Hero section lacked context (category, media type or supporting copy)


Team:

Bart Fish – UX Lead & Designer
Yanhua Zong – Developer
Ali McNichols - Assistant Director of Brand

Problems to solve:

  • Unclear how to navigate the site or find specific topics or media types


  • The story cards lacked consistency & context


  • Hero section lacked context (category, media type or supporting copy)


Team:

Bart Fish – UX Lead & Designer
Yanhua Zong – Developer
Ali McNichols - Assistant Director of Brand

Problems to solve:

  • Unclear how to navigate the site or find specific topics or media types


  • The story cards lacked consistency & context


  • Hero section lacked context (category, media type or supporting copy)


Team:

Bart Fish – UX Lead & Designer
Yanhua Zong – Developer
Ali McNichols - Assistant Director of Brand

Problems to solve:

  • Unclear how to navigate the site or find specific topics or media types


  • The story cards lacked consistency & context


  • Hero section lacked context (category, media type or supporting copy)


Team:

Bart Fish – UX Lead & Designer
Yanhua Zong – Developer
Ali McNichols - Assistant Director of Brand

Purdue Stories Filter Bar Design
Purdue Stories Card Design
Purdue Stories Hero Design
Purdue Stories Home Page

Purdue's MarComm Website

Purdue's MarComm microsite was in rough shape and in need of a refresh.

Problems to solve:

  • Key brand and marketing resources were difficult to find & download


  • Site navigation and page structure were not intuitive

  • Typography and design elements were inconsistent


Core Team:
Bart Fish – UX Lead & Designer
Bailey Sliger – Lead Brand Manager
Yu Rain Gu - Project Manager
Yanhua Zong – Developer
Ava Kun - Copywriter
Paige Nicole Brown - Copywriter

Purdue Stories Filter Bar Design
Purdue Stories Filter Bar Design
Purdue Stories Card Design
Purdue Stories Card Design
Purdue Stories Home Page

How we improved
the experience

  1. Introduced filtering functionality, to provide a clear framework to navigate stories

  2. Moved towards a dynamic content solution, making the hero more relevant depending on a users chosen selection

  3. Added additional copy for stories and heroes, to give users more story context

"Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great."

"Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great."

"Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great."

Kelly Hiller

Executive Director of Creative Services, Purdue

Purdue's MarComm Website

Purdue's MarComm microsite was in rough shape and in need of a refresh.

Problems to solve:

  • Key brand and marketing resources were difficult to find & download


  • Site navigation and page structure were not intuitive

  • Typography and design elements were inconsistent


Core Team:
Bart Fish – UX Lead & Designer
Bailey Sliger – Lead Brand Manager
Yu Rain Gu - Project Manager
Yanhua Zong – Developer
Ava Kun - Copywriter
Paige Nicole Brown - Copywriter

Purdue MarComm Sitemap Process
Purdue MarComm Wireframe Process
Purdue MarComm Website

How we improved
the experience

  1. Created a brand guidelines page that showed all categories and sections and included search functionality

  2. Moved link cards from the bottom of the page to the top

  3. Structured top level page content to help users navigate deeper into site sections

Interested in learning more about the process and problems solved in this project? Reach out at info@bartfish.com.

Purdue's MarComm Website

Purdue's MarComm microsite was in rough shape and in need of a refresh.

Problems to solve:

  • Key brand and marketing resources were difficult to find & download


  • Site navigation and page structure were not intuitive

  • Typography and design elements were inconsistent


Core Team:
Bart Fish – UX Lead & Designer
Bailey Sliger – Lead Brand Manager
Yu Rain Gu - Project Manager
Yanhua Zong – Developer
Ava Kun - Copywriter
Paige Nicole Brown - Copywriter

Purdue Stories Filter Bar Design
Purdue Stories Card Design
Purdue Stories Hero Design
Purdue MarComm Brand Guidelines
Purdue MarComm Our Impact
Purdue MarComm Toolbox

"He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. In the end, our key stakeholders were so pleased with the final product. I can't recommend him enough!"

"He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. In the end, our key stakeholders were so pleased with the final product. I can't recommend him enough!"

"He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. In the end, our key stakeholders were so pleased with the final product. I can't recommend him enough!"

Bailey Leffler

Lead Brand Manager, Purdue

Contact

About

Instagram

LinkedIn

Contact

About

Instagram

LinkedIn

Contact

About

Instagram

LinkedIn

Bart Fish Design © 2023