UX
Web Design
Strategy
The Persistent Pursuit




How we improved
the experience
Introduced filtering functionality, to provide a clear framework to navigate stories
Moved towards a dynamic content solution, making the hero more relevant depending on a users chosen selection
Added additional copy for stories and heroes, to give users more story context

Kelly Hiller
Executive Director of Creative Services, Purdue
How we improved
the experience
Created a brand guidelines page that showed all categories and sections and included search functionality
Moved link cards from the bottom of the page to the top
Structured top level page content to help users navigate deeper into site sections
Interested in learning more about the process and problems solved in this project? Reach out at info@bartfish.com.




Bailey Leffler
Lead Brand Manager, Purdue