Purdue University
Purdue University
Purdue University
UX
Web Design
Strategy
Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.
Purdue University is a world-renowned, public research
university and on Fast Co's "Brands That Matter" (2022) list.
Solving UX problems for higher ed
Solving UX problems
for higher ed
Solving UX problems
for higher ed
I partnered with the Purdue marketing team, to solve ux challenges across its dozens of web properties. I designed intuitive sitemaps, information architecture, wireframes and prototypes.
I partnered with the Purdue marketing team, to solve ux challenges across its dozens of web properties. I designed intuitive sitemaps, information architecture, wireframes and prototypes.
I partnered with the Purdue marketing team, to solve ux challenges across its dozens of web properties. I designed intuitive sitemaps, information architecture, wireframes and prototypes.
Reimagining Purdue's Marcomm website
This website is a key resource for campus partners but was difficult to navigate. Users often complained they couldn't find things like logo assets and available templates. I led the team through rethinking navigation, page structure, UX writing and final design application.
This website is a key resource for campus partners but was difficult to navigate. Users often complained they couldn't find things like logo assets and available templates. I led the team through rethinking navigation, page structure, UX writing and final design application.
This website is a key resource for campus partners but was difficult to navigate. Users often complained they couldn't find things like logo assets and available templates. I led the team through rethinking navigation, page structure, UX writing and final design application.
"He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. In the end, our key stakeholders were so pleased with the final product. I can't recommend him enough!"
"He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. In the end, our key stakeholders were so pleased with the final product. I can't recommend him enough!"
"He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. In the end, our key stakeholders were so pleased with the final product. I can't recommend him enough!"
Bailey Leffler
Lead Brand Manager, Purdue
Improving The Persistent Pursuit
I partnered with the Purdue team to redesign stories.purdue.edu. The goals were to brighten up the design, make the site easier to navigate and stories more discoverable. I introduced a filter bar, allowing users to explore stories by media type or topic.
I partnered with the Purdue team to redesign stories.purdue.edu. The goals were to brighten up the design, make the site easier to navigate and stories more discoverable. I introduced a filter bar, allowing users to explore stories by media type or topic.
I partnered with the Purdue team to redesign stories.purdue.edu. The goals were to brighten up the design, make the site easier to navigate and stories more discoverable. I introduced a filter bar, allowing users to explore stories by media type or topic.
"Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great."
"Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great."
"Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great."
Kelly Hiller
Executive Director of Creative Services, Purdue