What is a fractional CMO?
A fractional CMO (Chief Marketing Officer) works with a company on a part-time or project basis, rather than being a full-time employee...
Jan 8, 2023
Are you a mercenary or missionary?
In John Doerr's book, "Measure What Matters", John Doerr uses the terms "mercenary" and "missionary" to describe two different types of employees...
Dec 15, 2022