Writings

A fractional CMO (Chief Marketing Officer) works with a company on a part-time or project basis, rather than being a full-time employee...

In John Doerr's book, "Measure What Matters", John Doerr uses the terms "mercenary" and "missionary" to describe two different types of employees...

You know you need help to grow, elevate and scale your brand but where do you start? Let's assume you haven't ever worked with an agency, freelancer or fractional CMO.