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What is a fractional CMO?

A fractional CMO (Chief Marketing Officer) works with a company on a part-time or project basis, rather than being a full-time employee...

Jan 8, 2023

Are you a mercenary or missionary?

In John Doerr's book, "Measure What Matters", John Doerr uses the terms "mercenary" and "missionary" to describe two different types of employees...

Dec 15, 2022

Agency, freelancer or fractional CMO?

You know you need help to grow, elevate and scale your brand but where do you start? Let's assume you haven't ever worked with an agency, freelancer or fractional CMO.

Nov 15, 2022

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Bart Fish © 2023

Bart Fish © 2023