Connecting the dots for a
scaling data mining company

Brand Design

Figma

Actfore helps companies respond to cybersecurity breaches, using AI-powered data mining to discover, identify and resolve incidents. Some call this process “digital forensics.”

Partner: Crue

Actfore Street Posters

Actfore Logo

Challenge:
Create an upscale but fun brand for a local restaurant and duck pin bowling concept. The brand had to reference The Pearl, the building it would reside in.

Solution:
We underwent a logo exploration that led us to a script wordmark with a contrasting, organic sans serif that would also serve as the main typeface for the brand. We chose a limited, earthy color palette, created a duck mascot of sorts and other brand elements like their duck pin symbol.