Airstream
Airstream
Airstream
UX
Art Direction
Outdoor Recreation
Airstream is a storied travel trailer manufacturer, founded over 91 years ago. Their iconic riveted aluminum shell design is instantly recognizable.
Airstream is a storied travel trailer manufacturer, founded over 91 years ago. Their iconic riveted aluminum shell design is instantly recognizable.
Airstream Home Page Refresh
Airstream Home
Page Refresh
Airstream Home
Page Refresh
While working as an art director at Element Three, Airstream was my main client.
Problems we solved:
Difficult to quickly find the product line you are looking for.
Needed a module for featuring new content (launches, promos etc).
Client wanted to incorporate a content feed, featuring social, videos and brand articles
Team:
Bart Fish - Lead Designer
Dustin Clark - Digital Strategist
Problems we solved:
Difficult to quickly find the product line you are looking for.
Needed a module for featuring new content (launches, promos etc).
Client wanted to incorporate a content feed, featuring social, videos and brand articles
Problems we solved:
Difficult to quickly find the product line you are looking for.
Needed a module for featuring new content (launches, promos etc).
Client wanted to incorporate a content feed, featuring social, videos and brand articles
Problems we solved:
Difficult to quickly find the product line you are looking for.
Needed a module for featuring new content (launches, promos etc).
Client wanted to incorporate a content feed, featuring social, videos and brand articles
Team:
Bart Fish - Lead Designer
Dustin Clark - Digital Strategist
Team:
Bart Fish - Lead Designer
Dustin Clark - Digital Strategist
"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand.
"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."
"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."
Dustin Clark
Senior Director, Strategy - Element Three
General UX Examples
These are examples of design that either improved UX or positively impacted conversion rates.
Addition of email signup to footer increased signups by 374%
Designed updated product brochure page template
Designed winning A/B test winner (adding blue button to menu). Provided a 13% conversion lift.
Team:
Bart Fish - Lead Designer
Tim Morse - Digital Strategist
General UX Examples
These are examples of design that either improved UX or positively impacted conversion rates.
Addition of email signup to footer increased signups by 374%
Designed updated product brochure page template
Designed winning A/B test winner (adding blue button to menu). Provided a 13% conversion lift.
Team:
Bart Fish - Lead Designer
Tim Morse - Digital Strategist
Results
Increase in
email sign-ups
Increase in
email sign-ups
Increase in
email sign-ups
Increase in
email sign-ups
374%
374%
Increase in landing page conversion rate
Increase in landing page conversion rate
Increase in landing page conversion rate
Increase in landing page conversion rate
107%
107%
Increase in conversion rate on product pages
Increase in conversion rate on product pages
Increase in conversion rate on product pages
Increase in conversion rate on product pages
+13%
+13%
A record-setting
holiday campaign
Team:
Bart Fish - Lead Designer
Tim Morse - Digital Strategist
Jessica Ferguson - Senior Writer
Drew Hill - Associate Creative Director
Team:
Bart Fish - Lead Designer
Tim Morse - Digital Strategist
Jessica Ferguson - Senior Writer
Drew Hill - Associate Creative Director
Team:
Bart Fish - Lead Designer
Tim Morse - Digital Strategist
Jessica Ferguson - Senior Writer
Drew Hill - Associate Creative Director
I helped concept, cast and produce an 11 video series, following Nik Claus as he decides he wants an Airstream this Christmas.
I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history.
Results
Increase in YOY year-end promotion leads
Increase in YOY year-end promotion leads
Increase in YOY year-end promotion leads
Increase in YOY year-end promotion leads
83%
83%
Increase in landing page conversion rate
Increase in landing page conversion rate
Increase in landing page conversion rate
Increase in landing page conversion rate
107%
107%
Airstream Campaign
Gold Addy
Airstream Campaign
Gold Addy
Airstream Campaign
Gold Addy
Airstream Campaign
Gold Addy
Want to talk RVs or traveling?
Reach out at info@bartfish.com.
Want to talk RVs or traveling?
Reach out at info@bartfish.com.
Want to talk RVs or traveling?
Reach out at info@bartfish.com.
General UX Examples
These are examples of design that either improved UX or positively impacted conversion rates.
Addition of email signup to footer increased signups by 374%
Designed updated product brochure page template
Designed winning A/B test winner (adding blue button to menu). Provided a 13% conversion lift.
Team:
Bart Fish - Lead Designer
Tim Morse - Digital Strategist