Airstream

Airstream

Airstream

UX

Art Direction

Outdoor Recreation

Airstream is a storied travel trailer manufacturer, founded over 91 years ago. Their iconic riveted aluminum shell design is instantly recognizable.

Airstream is a storied travel trailer manufacturer, founded over 91 years ago. Their iconic riveted aluminum shell design is instantly recognizable.

Airstream in the woods
Airstream in the woods
Airstream in the woods
Airstream in the woods

Airstream Home Page Refresh

Airstream Home
Page Refresh

Airstream Home
Page Refresh

While working as an art director at Element Three, Airstream was my main client.

Problems we solved:

  • Difficult to quickly find the product line you are looking for.

  • Needed a module for featuring new content (launches, promos etc).

  • Client wanted to incorporate a content feed, featuring social, videos and brand articles

Team:

Bart Fish - Lead Designer

Dustin Clark - Digital Strategist

Problems we solved:

  • Difficult to quickly find the product line you are looking for.

  • Needed a module for featuring new content (launches, promos etc).

  • Client wanted to incorporate a content feed, featuring social, videos and brand articles

Problems we solved:

  • Difficult to quickly find the product line you are looking for.

  • Needed a module for featuring new content (launches, promos etc).

  • Client wanted to incorporate a content feed, featuring social, videos and brand articles

Problems we solved:

  • Difficult to quickly find the product line you are looking for.

  • Needed a module for featuring new content (launches, promos etc).

  • Client wanted to incorporate a content feed, featuring social, videos and brand articles

Team:

Bart Fish - Lead Designer

Dustin Clark - Digital Strategist

Team:

Bart Fish - Lead Designer

Dustin Clark - Digital Strategist

Airstream homepage redesign
Airstream Featured Products design
Airstream Social feed design

"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand.

"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."

"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."

Dustin Clark

Senior Director, Strategy - Element Three

General UX Examples


These are examples of design that either improved UX or positively impacted conversion rates.

  • Addition of email signup to footer increased signups by 374%


  • Designed updated product brochure page template

  • Designed winning A/B test winner (adding blue button to menu). Provided a 13% conversion lift.

Team:

Bart Fish - Lead Designer

Tim Morse - Digital Strategist

General UX Examples

These are examples of design that either improved UX or positively impacted conversion rates.

  • Addition of email signup to footer increased signups by 374%


  • Designed updated product brochure page template

  • Designed winning A/B test winner (adding blue button to menu). Provided a 13% conversion lift.

Team:

Bart Fish - Lead Designer

Tim Morse - Digital Strategist

Airstream footer Email newsletter signup
Airstream brochure page template

Results

Increase in

email sign-ups

Increase in

email sign-ups

Increase in

email sign-ups

Increase in

email sign-ups

374%

374%

Increase in landing page conversion rate

Increase in landing page conversion rate

Increase in landing page conversion rate

Increase in landing page conversion rate

107%

107%

Increase in conversion rate on product pages

Increase in conversion rate on product pages

Increase in conversion rate on product pages

Increase in conversion rate on product pages

+13%

+13%

A record-setting
holiday campaign

Team:

Bart Fish - Lead Designer

Tim Morse - Digital Strategist

Jessica Ferguson - Senior Writer
Drew Hill - Associate Creative Director

Team:

Bart Fish - Lead Designer

Tim Morse - Digital Strategist
Jessica Ferguson - Senior Writer
Drew Hill - Associate Creative Director

Team:

Bart Fish - Lead Designer

Tim Morse - Digital Strategist
Jessica Ferguson - Senior Writer
Drew Hill - Associate Creative Director

I helped concept, cast and produce an 11 video series, following Nik Claus as he decides he wants an Airstream this Christmas.


I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history.

Airstream Gift of Adventure logo
Airstream Gift of Adventure landing pages
Airstream Gift of Adventure Santa's Airstream product page
Airstream Gift of Adventure Santa's Airstream product page
Airstream Gift of Adventure Santa's Airstream product page
Airstream Gift of Adventure Santa's Airstream video screenshot
Airstream Gift of Adventure Santa's Airstream video screenshot
Airstream Gift of Adventure Santa's Airstream video screenshot
Airstream Gift of Adventure Santa's Airstream display ads

Results

Increase in YOY year-end promotion leads

Increase in YOY year-end promotion leads

Increase in YOY year-end promotion leads

Increase in YOY year-end promotion leads

83%

83%

Increase in landing page conversion rate

Increase in landing page conversion rate

Increase in landing page conversion rate

Increase in landing page conversion rate

107%

107%

Airstream Campaign

Gold Addy

Airstream Campaign

Gold Addy

Airstream Campaign

Gold Addy

Airstream Campaign

Gold Addy

Want to talk RVs or traveling?
Reach out at info@bartfish.com.

Want to talk RVs or traveling?
Reach out at info@bartfish.com.

Want to talk RVs or traveling?
Reach out at info@bartfish.com.

Bart Fish Design © 2023

General UX Examples

These are examples of design that either improved UX or positively impacted conversion rates.

  • Addition of email signup to footer increased signups by 374%


  • Designed updated product brochure page template


  • Designed winning A/B test winner (adding blue button to menu). Provided a 13% conversion lift.

Team:

Bart Fish - Lead Designer

Tim Morse - Digital Strategist