Airstream
Airstream
Airstream
UX
Art Direction
Outdoor Recreation
Airstream is a true heritage brand. They've been making their iconic travel trailers since 1931.
Airstream is a true heritage brand. They've
been making their iconic travel trailers since 1931.
Airstream is a true heritage brand. They've been making their iconic travel trailers since 1931.
Airstream is a true heritage brand. They've been making their iconic travel trailers since 1931.
Modernizing a heritage brand
Modernizing a
heritage brand
Modernizing a
heritage brand
While working at Element Three, I was the digital design lead for Airstream. I led the redesign of their homepage, product page templates and their dealer locator. I also was involved in conversion rate optimization and much of their social advertising.
While working at Element Three, I was the digital design lead for Airstream. I led the redesign of their homepage, product page templates and their dealer locator.
I also was involved in conversion rate optimization and much of their social advertising.
While working at Element Three, I was the digital design lead for Airstream.
I led the redesign of their homepage, product page templates and their dealer locator. I also was involved in conversion rate optimization and much of their social advertising.
While working at Element Three, I was the digital design lead for Airstream.
I led the redesign of their homepage, product page templates and their dealer locator. I also was involved in conversion rate optimization and much of their social advertising.
"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."
"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."
"Bart Fish is a natural strategic and creative leader. He always has the client’s best interest in mind, focusing on the overall business goals and finding a way to merge his vision for creative expertly with each client’s brand."
Dustin Clark
Senior Director, Strategy - Element Three
Senior Director, Strategy -
Element Three
Senior Director, Strategy -
Element Three
A record-breaking campaign
I helped concept, cast and produce an 11 video series, following Nik Claus as he considers buying an Airstream for Christmas. I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history.
I helped concept, cast and produce an 11 video series, following Nik Claus as he shares his journey to buy an Airstream.
I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history.
I helped concept, cast and produce an 11 video series, following Nik Claus as he shares his journey to buy an Airstream.
I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history.
Results
Increase in YOY year-end promotion leads
Increase in YOY year-end promotion leads
83%
83%
Increase in landing page conversion rate
Increase in landing page conversion rate
107%
107%
Airstream Campaign
Gold Addy
Airstream Campaign
Gold Addy
Want to talk RVs or traveling?
Reach out at info@bartfish.com.
Want to talk RVs or traveling?
Reach out at info@bartfish.com.
Want to talk RVs or traveling?
Reach out at info@bartfish.com.