Boston Whaler
Boston Whaler
UX
Web Design
Art Direction
Outdoor Recreation
Boston Whaler is a legendary boat manufacturer, founded 64 years ago.
Boston Whaler is a legendary boat
manufacturer, founded 64 years ago.
Boston Whaler is a legendary boat manufacturer, founded 64 years ago.
![Boston Whaler website, tablet, desktop, moble, laptop](https://framerusercontent.com/images/AaUNzDiSVJujzIYhZW5AX4xsLw.jpg)
![Boston Whaler website, tablet, desktop, moble, laptop](https://framerusercontent.com/images/AaUNzDiSVJujzIYhZW5AX4xsLw.jpg)
![Boston Whaler website, tablet, desktop, moble, laptop](https://framerusercontent.com/images/AaUNzDiSVJujzIYhZW5AX4xsLw.jpg)
Modernizing a heritage boating brand
While working at Element Three, I led the redesign of Boston Whaler's entire website. Their original website wasn't responsive and badly out of date. This project won a Neptune for Best Website in 2017.
While working at Element Three, I led the redesign of Boston Whaler's entire website. Their original website wasn't responsive and badly out of date. This project won a Neptune for Best Website in 2017.
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"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."
"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."
![](https://framerusercontent.com/images/2X4vKSLlXygJlQzW6adjlsx6Yw.jpeg)
Katie Freeburn
Digital Marketing Manager, Boston Whaler
Results
Increase in overall
website traffic
99%
Increase in Dealer Contact SQL form submissions
Cut acquisition
significantly
130%
Winner of 2016 Neptune Award for Best Website