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Boston Whaler

Boston Whaler

UX

Web Design

Art Direction

Outdoor Recreation

Boston Whaler is a legendary boat manufacturer, founded 64 years ago. Richard Fisher, the founder, once cut a Whaler in half and steered it back to shore. The Unsinkable Legend was born.

Boston Whaler website, tablet, desktop, moble, laptop
Boston Whaler website, tablet, desktop, moble, laptop
Boston Whaler website, tablet, desktop, moble, laptop

Modernizing Whaler

While working as an art director at Element Three, I led the redesign of Boston Whaler's website.

Problems to solve:

  • Old site was not responsive

  • Scattered info across websites

  • Boat builder was difficult to use

  • Navigation was not intuitive


Other things I did:

  • Introduced video headers

  • Modernized the brand experience

  • Designed a flexible, easy to navigate product page template.


Team:

Bart Fish - Lead Designer

Tim Morse- Digital Strategist

Problems to solve:

  • Old site was not responsive

  • Scattered info across websites

  • Boat builder was difficult to use

  • Navigation was not intuitive


Other things I did:

  • Introduced video headers

  • Modernized the brand experience

  • Designed a flexible, easy to navigate product page template.


Team:

Bart Fish - Lead Designer

Tim Morse- Digital Strategist

Problems to solve:

  • Old site was not responsive

  • Scattered info across websites

  • Boat builder was difficult to use

  • Navigation was not intuitive


Other things I did:

  • Introduced video headers

  • Modernized the brand experience

  • Designed a flexible, easy to navigate product page template.


Team:

Bart Fish - Lead Designer

Tim Morse- Digital Strategist

Boston Whaler Product Page
Boston Whaler Boat Builder

"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."

Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion.

Katie Freeburn

Digital Marketing Manager, Boston Whaler

Award-winning
luxury boat website

This website won the Neptune Award for best boating website (2016).

Want to talk boats?
Reach out at info@bartfish.com.

Boston Whaler 404 page

Results

Increase in overall
website traffic

Increase in overall
website traffic

99%

Increase in Dealer form submissions

Increase in Dealer form submissions

130%

Winner of 2016 Neptune Award for Best Website

Winner of 2016 Neptune Award for Best Website

Results

Increase in overall
website traffic

Increase in overall
website traffic

99%

Increase in Dealer Contact SQL form submissions

Cut acquisition
significantly

130%

Winner of 2016 Neptune Award for Best Website

Winner of 2016 Neptune Award for Best Website

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