Boston Whaler

Boston Whaler

UX

Web Design

Art Direction

Outdoor Recreation

Boston Whaler is a legendary boat manufacturer, founded 64 years ago.

Boston Whaler is a legendary boat

manufacturer, founded 64 years ago.

Boston Whaler is a legendary boat manufacturer, founded 64 years ago.

Boston Whaler website, tablet, desktop, moble, laptop
Boston Whaler website, tablet, desktop, moble, laptop
Boston Whaler website, tablet, desktop, moble, laptop

Modernizing a heritage brand

Modernizing a
heritage brand

Modernizing a heritage boating brand

While working at Element Three, I was the digital design lead for Airstream. I led the redesign of their homepage, product page templates and their dealer locator. I also was involved in conversion rate optimization and much of their social advertising.

While working at Element Three, I was the digital design lead for Airstream. I led the redesign of their homepage, product page templates and their dealer locator.


I also was involved in conversion rate optimization and much of their social advertising.

While working at Element Three, I led the redesign of Boston Whaler's entire website. Their original website wasn't responsive and badly out of date. This project won a Neptune for Best Website in 2017.

While working at Element Three, I led the redesign of Boston Whaler's entire website. Their original website wasn't responsive and badly out of date. This project won a Neptune for Best Website in 2017.

"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."

"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."

Katie Freeburn

Digital Marketing Manager, Boston Whaler

Results

Increase in overall
website traffic

99%

Increase in Dealer Contact SQL form submissions

Cut acquisition
significantly

130%

Winner of 2016 Neptune Award for Best Website

Bart Fish Design © 2023