Boston Whaler
Boston Whaler
UX
Web Design
Art Direction
Outdoor Recreation
Boston Whaler is a legendary boat manufacturer, founded 64 years ago.
Boston Whaler is a legendary boat
manufacturer, founded 64 years ago.
Boston Whaler is a legendary boat manufacturer, founded 64 years ago.
Modernizing a heritage brand
Modernizing a
heritage brand
Modernizing a heritage boating brand
While working at Element Three, I was the digital design lead for Airstream. I led the redesign of their homepage, product page templates and their dealer locator. I also was involved in conversion rate optimization and much of their social advertising.
While working at Element Three, I was the digital design lead for Airstream. I led the redesign of their homepage, product page templates and their dealer locator.
I also was involved in conversion rate optimization and much of their social advertising.
While working at Element Three, I led the redesign of Boston Whaler's entire website. Their original website wasn't responsive and badly out of date. This project won a Neptune for Best Website in 2017.
While working at Element Three, I led the redesign of Boston Whaler's entire website. Their original website wasn't responsive and badly out of date. This project won a Neptune for Best Website in 2017.
"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."
"Bart is a fantastic designer to work with. He has a fresh perspective, looks at the user experience from all angles, and provides high quality work on every occasion."
Katie Freeburn
Digital Marketing Manager, Boston Whaler
Results
Increase in overall
website traffic
99%
Increase in Dealer Contact SQL form submissions
Cut acquisition
significantly
130%
Winner of 2016 Neptune Award for Best Website