boyden & youngblutt
Art Direction
Web Design
I worked at b&y as an Art Director and these are a collection of projects I worked on during that time.
I hear white
Every year Boyden & Youngblutt chooses a cause or organization to both promote and donate to rather than sending out a traditional holiday card. This year we chose a charity that helps troubled children, and to raise awareness we created a multi-medium card utilizing both video, web and print.
I was responsible for card design, art directing the video shoot, and the final edit of the two videos.
*Awarded a Judge's Choice Addy.
b&y website redesign
At the time, b&y's website was in dire need of a redesign. I led both the audit, strategy and design.
Problems to solve:
• Not responsive/mobile-friendly
• Projects lacked consistent structure
• Dated design didn't reflect agency
• Services weren't clear & easy to find
Team:
Ian Mosher – Creative Director
Bart Fish – Art Director Strategist
Gavin Saxer – Social Media Specialist
Shardi Carroll – Copywriter
b&y Nashville logo
b&y opened a new office in Nashville and wanted to celebrate with an installation and some swag.
