Diggs Pet
Diggs Pet
Diggs Pet
UX
Creative Direction
DTC
Diggs is a premium pet supplies brand aiming to disrupt the pet industry through design and innovation.
Diggs is a premium pet supplies brand aiming to disrupt the pet industry through design and innovation.
Diggs is a premium pet supplies brand aiming to disrupt the pet industry through design and innovation.
Giving a Kickstarter brand life
I was employee #2 at Diggs, serving as their head of marketing from 2019-2022. I helped elevate them from looking like a "As Seen On TV" brand, to a category leader in the pet supplies industry. I refreshed their brand design, messaging, website, packaging and created key partnerships with pet influencers, dog trainers, vets and breeders.
I was employee #2 at Diggs, serving as their head of marketing from 2019-2022. I helped elevate them from looking like a "As Seen On TV" brand, to a category leader in the pet supplies industry.
I refreshed their brand design, messaging, website, packaging and created key partnerships with pet influencers, dog trainers, vets and breeders.
I was employee #2 at Diggs, serving as their head of marketing from 2019-2022. I helped elevate them from looking like a "As Seen On TV" brand, to a category leader in the pet supplies industry.
I refreshed their brand design, messaging, website, packaging and created key partnerships with pet influencers, dog trainers, vets and breeders.
"Bart doesn't see roadblocks, he sees opportunities and new ways to do something that challenges long held conventions and beliefs."
Courtney Armstrong
VP of Product, Diggs Pet
Product Design
& Development
While at Diggs, I had my first opportunity to be part of a physical product design process. Over three years, I led product CMF (color, material, finish) in partnership with the product team.
Problem:
Most dog crates do not fit well with home decor. They tend to be grey or black (there were very few light options on the market).
Solution:
Release a white or light colored Revol dog crate that would appeal to interior design enthusiasts.
Results:
The Ash Revol dog crate became Diggs' runaway best-seller and still is to this day.
It was a hit with petfluencers and content creators, driving many new collaborations.
It was also featured on Dwell, Design Milk, Home & Gardens and others.
Results
Grew email attributed
revenue by 30%
30%
Cut acquisition
significantly
-57%
Increase in conversion rate (2019-2021)
112%
Developing and bringing products to market
Developing and bringing products
to market
Developing and bringing products
to market
Developing and bringing
products to market
During my time at Diggs, I spearheaded the creation of a new product color way that became the brand's runaway bestseller. I also was a key contributor to the development of products like Groov, Pillo, Passenger, treat spreads and their entire walk suite.
From naming, color/material/finish to features, customer research and go-to-market strategy – I helped Diggs go from a one-hit product to a one-stop shop for premium pet supplies.
During my time at Diggs, I spearheaded the creation of a new product color way that became the brand's runaway bestseller.
I also was a key contributor to the development of products like Groov, Pillo, Passenger, treat spreads and their entire walk suite. From naming, color/material/finish to features, customer research and go-to-market strategy – I helped Diggs go from a one-hit product to a one-stop shop for premium pet supplies.
During my time at Diggs, I spearheaded the creation of a new product color way that became the brand's runaway bestseller.
I also was a key contributor to the development of products like Groov, Pillo, Passenger, treat spreads and their entire walk suite. From naming, color/material/finish to features, customer research and go-to-market strategy – I helped Diggs go from a one-hit product to a one-stop shop for premium pet supplies.
During my time at Diggs, I spearheaded the creation of a new product color way that became the brand's runaway bestseller.
I also was a key contributor to the development of products like Groov, Pillo, Passenger, treat spreads and their entire walk suite. From naming, color/material/finish to features, customer research and go-to-market strategy – I helped Diggs go from a one-hit product to a one-stop shop for premium pet supplies.
Results
Grew email attributed
revenue by 30%
30%
Cut acquisition
costs by 57%
-57%
Increase in conversion rate (2019-2021)
112%
Results
Growth in revenue due
to new color ways
98%
Grew a top 150
affiliate program
Top
150
Four day large Revol pre-order sales