Gong
Gong
Gong
Advertising
B2B SaaS
B2B SaaS
Illustration
Growth Design
Growth Design
Copywriting
Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.
The Gong team needed design support for their lead generation team.
Scaling growth
with iterative, data
informed design
Scaling growth
with iterative, data
informed design
Gong
B2B SaaS
Growth Design
Scaling growth with iterative,
data informed design
Gong
B2B SaaS
Growth Design
Scaling growth with iterative,
data informed design
Gong is a revenue intelligence platform that helps sales teams manage pipeline, coaching, forecasts and engagement,
Gong is a revenue intelligence platform that helps sales teams manage pipeline, coaching, forecasts and engagement,
Agile landing page development & testing
Problem:
Paid search was driving a good deal of traffic but there was a disconnect between intent (keywords) and where Gong was sending it (general website pages).
Solution:
I led the implementation of Instapage, helping design, launch and test 20+ custom landing pages. As part of this work, I optimized both desktop and mobile experiences to match search keywords and provide a relevant digital experience. Based on performance, I advised on potential A/B tests as well as helping set them up and analyzing results.
Results:
Gong saw a 5.7x increase in paid search landing page conversion rates from this work.
User acquisition & pipeline growth
Problem:
Gong wanted to aggressively test ad creative and messaging on LinkedIn, in hopes of improving performance and scaling their lead generation efforts.
Solution:
I advocated for an improved process where copy and design were more tightly integrated (vs headlines being given to a designer). I took on copywriting responsibilities (in addition to design) and did everything from early theme concepting, post copywriting to crafting visual headlines. I also adopted a pain/solution framework with all ad creative to help Gong’s ad creative resonate better with prospects.
Results:
In a 2023 quarterly performance report, LinkedIn described Gong’s ads as “best-in-class.” In that same report, LinkedIn shared that Gong’s ads outperformed benchmarks for CTR, CPL and Engagement by 2-3.4x.
Problem:
Gong wanted to aggressively test ad creative and messaging on LinkedIn, in hopes of improving performance and scaling their lead generation efforts.
Solution:
I advocated for an improved process where copy and design were more tightly integrated (vs headlines being given to a designer). I took on copywriting responsibilities (in addition to design) and did everything from early theme concepting, post copywriting to crafting visual headlines. I also adopted a pain/solution framework with all ad creative to help Gong’s ad creative resonate better with prospects.
Results:
In a 2023 quarterly performance report, LinkedIn described Gong’s ads as “best-in-class.” In that same report, LinkedIn shared that Gong’s ads outperformed benchmarks for CTR, CPL and Engagement by 2-3.4x.
New product launch: Gong Engage
Problem:
Gong was preparing to launch an exciting new product called Engage and needed new digital ads and a direct mail campaign to support it.
Solution:
I concepted, wrote and designed a set of 8 ads that could be used across Linkedin, Facebook and other platforms. I also wrote and designed a direct mail piece, targeting sales leaders who have shown some interest in Gong.
Results:
The LinkedIn ads gained traction quickly, driving ~40 demo SQLs in 3 weeks. The direct mail piece also performed well, driving 18 opportunities with an estimated value of $875k.
Rave reviews from Gongsters I worked with
Rave reviews from
Gongsters I worked with
Rave reviews from
Gongsters I worked with
Nash Haywood
Director of Digital Marketing
Bart is an extremely talented creative director, designer and marketer that was key to scaling our results across 10+ digital programs at Gong.
Beatrice Chang
Digital Marketing Manger
Bart is one of the best designers I have ever worked with. He is creative, analytical, and is always pushing boundaries and thinking outside of the box.
Lee Mincy
Director of Brand & Creative
Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.
Lee Mincy
Director of Brand & Creative
Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.
Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.
Agile landing page
development & testing
Problem
Paid search was driving a good deal of traffic but there was a disconnect between intent (keywords) and where Gong was sending it (general website pages).
Solution
Results
User acquisition & pipeline growth
User acquisition
& pipeline growth
User acquisition
& pipeline growth
Problem
Gong wanted to aggressively test ad creative and messaging on LinkedIn, in hopes of improving performance and scaling their lead generation efforts.
Solution
Results
New product launch: Gong Engage
New product launch:
Gong Engage
New product launch:
Gong Engage
Problem
Paid search was driving a good deal of traffic but there was a disconnect between intent (keywords) and where Gong was sending it (general website pages).
Solution
Results
Problem
Gong was preparing to launch an exciting new product called Engage and needed new digital ads and a direct mail campaign to support it.
Solution
Results
Problem
Gong was preparing to launch an exciting new product called Engage and needed new digital ads and a direct mail campaign to support it.
Solution
Results
Gong is a revenue intelligence platform that helps sales teams manage pipeline, coaching, forecasts and engagement,