Gong

Gong

Gong

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.


The Gong team needed design support for their lead generation team.

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.

Gong

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.

Gong

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.

Several B2B Gong Ads designed by Bart Fish
Several B2B Gong Ads designed by Bart Fish
Several B2B Gong Ads designed by Bart Fish
Several B2B Gong Ads designed by Bart Fish

Driving growth with Linkedin ads

Driving growth
with Linkedin ads

Driving growth
with Linkedin ads

I write and design high performing ads that fuel Gong's growth engine. From content ads, demo requests to organic social content – I understand both Gong's core audience as well as what has performed well in the past. I regularly dive into LinkedIn Ads Campaign Manager, monitoring new ads and looking for insights to drive future iteration.

I write and design high performing ads that fuel Gong's growth engine. I'm data-informed and care about the numbers. I continuously push to find new, creative ways to speak to Gong's audience.

I write and design high performing ads that fuel Gong's growth engine. I'm data-informed and care about the numbers. I continuously push to find new, creative ways to speak to Gong's audience.

I write and design high performing ads that fuel Gong's growth engine. I'm data-informed and care about the numbers. I continuously push to find new, creative ways to speak to Gong's audience.

Several B2B Gong Ads designed by Bart Fish
Several B2B Gong Ads designed by Bart Fish
Several B2B Gong Ads designed by Bart Fish
Several B2B Gong Ads designed by Bart Fish

Gong Partner Social Creative

Gong Partner
Social Creative

This concept started with "Best Q1 I Ever Had", a parody of a popular Drake song. The team later revisited the theme during Partner month and asked me to help create additional parodies for their partnerships with LinkedIn, Slack and Chili Piper.

I've written dozens of ads for Gong, from visual headlines to entire LinkedIn ads. I typically use a pain/solution framework and strive for brevity and relevance.

I've written dozens of ads for Gong, from visual headlines to entire LinkedIn ads. I typically use a pain/solution framework and strive for brevity and relevance.

Several B2B Gong organic social posts  designed by Bart Fish
Several B2B Gong organic social posts  designed by Bart Fish
Several B2B Gong organic social posts  designed by Bart Fish
Several B2B Gong organic social posts  designed by Bart Fish

People I worked with at Gong (and what they think about me)

People I worked with at Gong
(and what they think about me)

Nash Haywood

Director of Digital Marketing

Bart is an extremely talented creative director, designer and marketer that was key to scaling our results across 10+ digital programs at Gong.

Beatrice Chang

Digital Marketing Manger

Bart is one of the best designers I have ever worked with. He is creative, analytical, and is always pushing boundaries and thinking outside of the box.

Lee Mincy

Director of Brand & Creative

Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.

Lee Mincy

Director of Brand & Creative

Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.

Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.

Two Gong landing pages designed by Bart Fish

Agile landing page development

I helped the Gong team launch 20+ landing pages to support paid search initiatives. I first built the landing pages in Instapage, advising on design and CRO opportunities. Later I helped the team migrate from Instapage to their own website, re-creating pages within their CMS.

I helped the Gong team launch 20+ landing pages to support paid search initiatives. I first built the landing pages in Instapage, advising on design and CRO opportunities. Later I helped the team migrate from Instapage to their own website, re-creating pages within their CMS.

I helped the Gong team launch 20+ landing pages to support paid search initiatives. I first built the landing pages in Instapage, advising on design and CRO opportunities. Later I helped the team migrate from Instapage to their own website, re-creating pages within their CMS.

Results

Lift in conversion
rate (472.5%)

5.7x

I designed over 40% of Gong's top ads in H2.

40%

Results

Lift in conversion
rate (472.5%)

5.7x

I designed over 40% of Gong's top ads in H2.

40%

Bart Fish Design © 2023