Gong

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.


The Gong team needed design support for their lead generation team.

Gong

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.


The Gong team needed design support for their lead generation team.

Gong

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.


The Gong team needed design support for their lead generation team.

High-performing Linkedin ads

I designed 40% of Gong's top ads of 2022, despite only working with them for half the year. I also created an entirely new ad theme that quickly become a top performer.


I wrote copy, and often suggested new headlines and sub-heads. I created illustrations, explored new layouts and assisted in conceptual brainstorming.


Team:

Bart Fish - Lead Designer

Beatrice Chang - Digital Marketer

Lee Mincy - Director of Brand & Creative

Gong.io Social Carousel Example

"Bart is an extremely talented creative director, designer and marketer that was key to scaling our results across 10+ digital programs at Gong.”

Nash Haywood

Director of Digital Marketing, Gong

Writing better headlines

Early on, I noticed many Gong headlines followed a Steven Covey inspired framework. They are clever but tend to be wordy. I had a hunch that simplifying them would make the ads easier to scan. I also brought in key data points into a sub-head.

These all became top performing, copy-driven LInkedIn ads.

Start with words

When possible, I concept copy for campaigns, writing headlines, suggesting possible visual directions and sometimes write the entire LinkedIn ad.


Team:

Bart Fish - Lead Designer

Lee Mincy - Director of Brand & Creative

Gong.io Social Carousel Example

Agile landing
page development

I helped the Gong team get started on Instapage, creating dozens of different page blocks to enable them to quickly create new landing pages. The first landing page I designed for Gong is their top-performer with a 5.7x increase of conversion rate.


I also helped build and design dozens of landing pages to support a robust paid search program.


Team:

Bart Fish - Lead Designer

Bhavisha Ozo - Performance Marketing Lead

Gong.io More Leads Ad
Gong.io Revenue Beast Ad
Gong.io Fast Food Ad

Agile landing
page development

I helped the Gong team get started on Instapage, creating dozens of different page blocks to enable them to quickly create new landing pages.


I also helped build and design dozens of landing pages to support a robust paid search program.

Gong.io Social Carousel Example

Results

Lift in conversion
rate (472.5%)

5.7x

I designed over 40% of Gong's top ads in H2.

40%

Results

Lift in conversion
rate (472.5%)

5.7x

I designed over 40% of Gong's top ads in H2.

40%

Bart Fish Design © 2023