A company's swag can tell you a lot about their culture. Our goal with this project was to introduce E3's values and make new hires feel real special.
Brand swag that doesn't suck
I collaborated with the team on the concept, message, the materials, design and illustration. I was responsible primarily for the memo pad illustration, box design, pencils and the key chain. Lots of great ideas came from the team, and things like the stickers, came from the talented Bob Ewing and Kevin Spahn.
These were some of the goals of the project:
Communicate E3’s ABESTCO values to new hires
Make new hires feel welcome and part of the team
Expedite the onboarding process – checklists to help guide new hires
Darren Halbig – Creative Director
Bartholomew Fish – Art Director/Designer
Tom Aschauer – Copywriter
Bob Ewing – Letterer
Karen Seketa – VP of Talent