I'm a big believer in staying curious and always learning and personal creative exercises are a great way to do that.
The Zoo Website Redesign
Zoos deserve good websites too.
That's why I redesigned my local Zoo's
website as a personal project.
I started with auditing the homepage, using FigJam to make notes and observations. I then tackled the sitemap, to better understand the site content and inform navigation.
Problems to solve:
Site lacked wow factor that
a visit to the zoo provides
Top navigation was hidden on desktop & footer lacked a sitemap
Email sign up was difficult to find
Duplicative messaging & content
Lack of intuitive content structure
Other things I did:
Introduced video headers
Modernized the brand experience
Improved conservation education
188 Animal Illustrations
Interested in exploring a project like any of these? Reach out at email@example.com.