Purdue University

Purdue University

Purdue University

Higher Ed

UX Design

Improving website experiences for students, alumni & faculty

Improving website experiences
for students, alumni & faculty

Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.

Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.

Purdue University is a world-renowned, public research university and on Fast Co's "Brands That Matter" (2022) list.

Solving UX problems for higher ed

Solving UX problems
for higher ed

Solving UX problems
for higher ed

Problem:
Over time, many of Purdue’s websites had become inconsistent and difficult to use. The Purdue team lacked internal UX resources and were looking to improve how they approached website additions and new features.


Solution:
I introduced wireframing, information architecture and agile prototyping to the web team's process. Leveraging existing modules and design patterns, I helped simplify and focus experiences across several Purdue web experiences (The Persistent Pursuit, Purdue's Marketing and Communications website, the President's website, Purdue Moves and Purdue Indianapolis to name a few).


Results:
Feedback from campus marketers and alumni was positive, including a user study focused on The Persistent Pursuit.

Problem

Over time, many of Purdue’s websites had become inconsistent and difficult to use. The Purdue team lacked internal UX resources and were looking to improve how they approached website additions and new features.

Solution

Results

Rave reviews from Boilermakers I worked with

Rave reviews from
Boilermakers I worked with

Rave reviews from
Boilermakers I worked with

Bailery Leffler

Lead Brand Manager

He was extremely detail oriented, attentive and responsive throughout the entire process, offering data and best practices to justify all decisions. I can't recommend him enough!

Kelly Hiller

VP of Marketing

Overall this is so clean and bright and feels more like our brand. Like the dynamic features. Great work on this. You took good to great.

Brad Beutler

Director of Digital

Bart worked across many different cross-functional teams and provided value both at the strategic level and tactical level. I'd recommend working with Bart to any team, both big and small.

Lee Mincy

Director of Brand & Creative

Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.

Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.

Reimagining Purdue's Marcomm website

This website is a key resource for campus partners but was difficult to navigate. Users often complained they couldn't find things like logo assets and available templates. I led the team through rethinking navigation, page structure, UX writing and final design application.

This website is a key resource for campus partners but was difficult to navigate. Users often complained they couldn't find things like logo assets and available templates. I led the team through rethinking navigation, page structure, UX writing and final design application.

This website is a key resource for campus partners but was difficult to navigate. Users often complained they couldn't find things like logo assets and available templates. I led the team through rethinking navigation, page structure, UX writing and final design application.

Improving The Persistent Pursuit

Improving The
Persistent Pursuit

Improving The
Persistent Pursuit

I partnered with the Purdue team to redesign stories.purdue.edu. The goals were to brighten up the design, make the site easier to navigate and stories more discoverable. I introduced a filter bar, allowing users to explore stories by media type or topic.

I partnered with the Purdue team to redesign stories.purdue.edu. The goals were to brighten up the design, make the site easier to navigate and stories more discoverable. I introduced a filter bar, allowing users to explore stories by media type or topic.

I partnered with the Purdue team to redesign stories.purdue.edu. The goals were to brighten up the design, make the site easier to navigate and stories more discoverable. I introduced a filter bar, allowing users to explore stories by media type or topic.

Purdue MarComm Brand Guidelines
Purdue MarComm Brand Guidelines
Purdue MarComm Brand Guidelines
Purdue MarComm Brand Guidelines
Purdue MarComm Brand Guidelines

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