The Sanity team wanted to create a set of LinkedIn ads that spoke to pain points that many Shopify Plus brands face. Things like site speed, CMS limitations and personalization.
I reviewed available research and interviewed team members to deeply understand the goal. We established 6 themes to explore: Limited Functionality (CMS), Localization, Personalization, Site Speed, Productivity and Case Studies. I then wrote and designed ~12 ads including LinkedIn post and headline copy.