Gong

Sanity

Sanity

Advertising

B2B SaaS

B2B SaaS

Illustration

Growth Design

Growth Design

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.


The Gong team needed design support for their lead generation team.

Optimizing ad creative to help a headless CMS brand grow

Optimizing ad creative to help a headless CMS brand grow

Sanity

B2B SaaD

Growth Design

Optimizing ad creative to help
a headless CMS brand grow

Sanity

B2B SaaS

Growth Design

Optimizing ad creative to help
a headless CMS brand grow

Diggs Pet Dog wearing collar
Diggs Pet Dog wearing collar
Diggs Pet Dog wearing collar
Diggs Pet Dog wearing collar

Sanity is a modern headless CMS that uses structured content to endlessly re-use content across any channel.

Sanity is a modern headless CMS that uses structured
content to endlessly re-use content across any channel.

Reach and nurture Shopify Plus brands

Reach and nurture Shopify Plus brands with Linkedin ads

Reach and nurture Shopify Plus brands with Linkedin ads

Problem:
Sanity wanted to reach Shopify Plus brands in fashion and apparel and influence them to consider Sanity as a future CMS solution.


Solution:
I established 6 themes to explore: Limited Functionality (CMS), Localization, Personalization, Site Speed, Productivity and Case Studies. I then wrote & designed several ads and iterated with the team’s feedback.


Results:
Early signals appear positive but the campaign is still running.

Problem

Sanity wanted to reach Shopify Plus brands in fashion and apparel and influence them to consider Sanity as a future CMS solution.

Solution

Results

Sanity is a modern headless CMS that uses structured
content to endlessly re-use content across any channel.

Update & improve High Intent ad creative

Problem:
Sanity's High Intent campaign was in need of a refresh. There were new product features, reviews and case studies.


Solution:
I wrote and designed ~15 concepts around these core themes: Social proof, Netlifly, Case Studies and Product.


Results:
TBD

Problem

Sanity's High Intent campaign was in need of a refresh. There were new product features, reviews and case studies.

Solution

Results

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