Gong

Sanity

Advertising

Illustration

Copywriting

Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.

The Gong team needed design support for their lead generation team.

Sanity is a modern headless CMS that uses structured content to endlessly re-use content across any channel.

Sanity

Advertising

Copywriting

Sanity is a modern headless CMS that uses structured content to endlessly re-use content across any channel.

Sanity

Advertising

Copywriting

Sanity is a modern headless CMS that uses structured content to endlessly re-use content across any channel.

Reach and nurture Shopify Plus brands

Reach and nurture Shopify Plus brands with Linkedin ads

The Sanity team wanted to create a set of LinkedIn ads that spoke to pain points that many Shopify Plus brands face. Things like site speed, CMS limitations and personalization.

I reviewed available research and interviewed team members to deeply understand the goal. We established 6 themes to explore: Limited Functionality (CMS), Localization, Personalization, Site Speed, Productivity and Case Studies. I then wrote and designed ~12 ads including LinkedIn post and headline copy.

LinkedIn Ad Carousels

I also wrote and designed a carousel, that starts with the common pain point of a CMS limiting what a brand can do. The rest of the slides pay off how Sanity helps you do more with your website.

I've written dozens of ads for Gong, from visual headlines to entire LinkedIn ads. I typically use a pain/solution framework and strive for brevity and relevance.