Gong
Sanity
Sanity
Advertising
B2B SaaS
B2B SaaS
Illustration
Growth Design
Growth Design
Gong is a B2B SaaS platform that leverages AI to improve sales coaching, deal execution and strategic initiatives.
The Gong team needed design support for their lead generation team.
Optimizing ad creative to help a headless CMS brand grow
Optimizing ad creative to help a headless CMS brand grow
Sanity
B2B SaaD
Growth Design
Optimizing ad creative to help
a headless CMS brand grow
Sanity
B2B SaaS
Growth Design
Optimizing ad creative to help
a headless CMS brand grow
Reach and nurture Shopify Plus brands
Problem:
Sanity wanted to reach Shopify Plus brands in fashion and apparel and influence them to consider Sanity as a future CMS solution.
Solution:
I established 6 themes to explore: Limited Functionality (CMS), Localization, Personalization, Site Speed, Productivity and Case Studies. I then wrote & designed several ads and iterated with the team’s feedback.
Results:
Early signals appear positive but the campaign is still running.
Problem
Sanity wanted to reach Shopify Plus brands in fashion and apparel and influence them to consider Sanity as a future CMS solution.
Solution
Results
Sanity is a modern headless CMS that uses structured
content to endlessly re-use content across any channel.
Case Study Ad
Stat Ad
Pain Point Ad
Product Ad
Case Study Ad
Stat Ad
Pain Point Ad
Product Ad
Update & improve High Intent ad creative
Problem:
Sanity's High Intent campaign was in need of a refresh. There were new product features, reviews and case studies.
Solution:
I wrote and designed ~15 concepts around these core themes: Social proof, Netlifly, Case Studies and Product.
Results:
TBD
Problem
Sanity's High Intent campaign was in need of a refresh. There were new product features, reviews and case studies.
Solution
Results
Case Study Ad
Stat Ad
Pain Point Ad
Product Ad
Case Study Ad
Stat Ad
Pain Point Ad
