Client: Purdue University

Modernizing a storied heritage brand

I helped Airstream modernize and improve performance across their website, including their homepage, products and their dealer locator. I also collaborated with the E3 team on campaign creative, design and art direction 🏞️

Industry:

Deliverables:

Web & Growth Design

Agency:

Element Three

Client: Purdue University

Modernizing a storied heritage brand

Industry:

Deliverables:

Web & Growth Design

Agency:

Element Three

Client: Purdue University

Modernizing a storied heritage brand

The Gift of Adventure
I helped concept, cast and produce an 11 video series, following Nik Claus as he considers buying an Airstream for Christmas. I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history. It also won a gold Addy.

AIrstream campaign landing pages designed by Bart Fish

AIrstream campaign ads designed by Bart Fish

Airstream.com

I led the redesign of key pages such as the homepage, dealer locator and product pages. I partnered with the E3 team to identify CRO opportunities and A/B tests. I also supported the launch of products like Airstream's Basecamp.

AIrstream homepage designed by Bart Fish

AIrstream basecampe product page designed by Bart Fish

AIrstream ebook product page designed by Bart Fish

Work

Work